There are a lot of technical words floating around the industry, so in order to make things a bit clearer, here are some explanations that might help.
Accessibility
In web terms, accessibility is designing with a focus on making the application and information available to as many people as possible. For example, ensuring a website can also be read by a screen reader for people who are vision impaired.
Branding
Developing a brand or rebranding often involves developing or redeveloping a logo. However this is only part of the branding process. The way in which people experience that particular service, person or entity helps build the brand identity.
Concept Development
Conceptual Development is the process of developing an idea to its potential.
Marketing
Marketing includes advertising, distribution and selling. It involves creating, communicating, delivering and exchanging services that have value for the targeted audience.
Usability & User Interface Design
In web terms, the goal of usability relates to maximising the ease at which a person uses a website. User Interface Design is designing with a focus on the user's experience.
Still not sure?
I can hear you saying “Right! Clear as mud!” If you have any questions, please call Wendy on 0416 221 432 or email her at wendy@wendytyrer.com.